AB Split Test Conversions

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By Tom C

updated 23 days ago

AB Split Test has a few great ways to allow you to simple create an AB test "conversion"

  1. Conversion Module
  2. URL
  3. Page
  4. External URL Conversion Script (soon)


1. Conversion Module

The default setting and AB Split Test's easiest and most flexible method of testing.

With any of our supported page builders, drag in a "AB Split Test Conversion Module".



How to use the conversion module

  1. In your builder, drag in an "AB Test Conversion Module". It doesn't matter where this goes on your page, as it will be invisible when you aren't editing the page.
  2. Choose your AB Test from the dropdown menu
  3. Choose Your conversion type, Between "on page load" and "on element click"
    • "On Page load" -  conversion will fire when the page is loaded. 
      • Often people place this in their "thank you" page.
    • "On Element Click" - conversion will fire when an element on this page is clicked. You need to define the "CSS selector" of the element that will trigger the conversion 
      • More information on "CSS selectors" here https://www.w3schools.com/cssref/css_selectors.asp 
      • Example usage: WooCommerce checkout page
        • The buy now button has an id of "place_order"
        • You would use the CSS selector "#place_order"
        • A conversion will be triggered when the "Place Order" button is clicked

2. URL Conversion

Enter the URL of a page on this website that will trigger a conversion when the page is loaded. 

When you hit save, we parse tyhe URL to make sure it points to a page on your WordPress website. Check back to see that we have correctly parsed the URL to a page on your website.

Examples that would work, assuming the pages/posts exist.

  • /checkout/
  • /subscribe/thankyou/
  • https://yourdomain.com/blog-article-2020

The following would NOT work

  • https://google.com (no external URL's)
  • yourdomain.com#buynow (anchor tags ignored)

3. Page Conversion

Select a Page from the dropdown that will trigger a conversion in the same way as the URL conversion method above.

4. External URL Conversion

Coming Soon.


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