What is an AB / Split test?

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By Nathan

updated 2 months ago

AB Testing or Split Testing is a method of displaying alternate variations of a page to determine which performs better.

At random, users are shown 2+ variations and their activity is logged. Statistical analysis then determines which variation is better.

You can use this in your business to ask specific questions about your business website, then collect the data needed to measure the how effective the new variation will be.

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